DAMsmart Launches Digital Media Supply Chain Centre in Kuala Lumpur

In a world first today DAMsmart Asia, Silver Trak Digital and TransMedia Dynamics (TMD) signed a Memorandum of Understanding to officially launch a Digital Media Supply Chain Centre of Excellence in a purpose-built facility in Kuala Lumpur. The facility was officially opened by YB Gobind Singh Deo, Minister of Communications and Multimedia Malaysia, alongside representatives from the Australian and British High Commissions.

The new Digital Media Supply Chain Centre of Excellence is part of Silver Trak Digital’s same expansion in and commitment to south east Asia, and now acts as a hub that offers a full range of digital media services to government, media and entertainment clients throughout the region. There’s also high-capacity digitisation and preservation services for any form of aging audio and videotape.

Then the facility offers content aggregation, language, quality assurance and checking for digital video and film, electronic content distribution, DCI mastering, duplication and distribution services integrated with full media asset management using TMD’s highly-acclaimed Mediaflex UMS system.
All in all, this new facility offers a complete set of cutting-edge services and solutions under one roof in a single south-east Asian location.

DAMsmart’s Joe Kelly said, “DAMsmart is the leading specialist archive digitisation and management services provider in Australia. With the backing of our parent company Silver Trak Digital, we launched DAMsmart Asia and this new facility in Kuala Lumpur. It’s clear that all forms of media archives are now at risk of permanent loss within the next few years if urgent action is not taken to convert the physical holdings of videotapes, audiotapes and film into data, due primarily to technology obsolescence and media degradation. With this new facility, our significant experience and expertise in these areas are now available to government agencies and private sector organisations in Malaysia as well as other countries throughout the region.”

DAMsmart Asia are using TMD’s latest generation of Mediaflex®-UMS (Unified Media Services) platform, which provides them with a cloud-native, service-oriented architecture delivering media aware, software-defined workflows.

Mediaflex-UMS supports the management of both physical media and digital content. It enables DAMsmart Asia to manage the digital supply chain of their media content, including acquisition, creation, digitisation, re-purposing, preservation, enrichment, delivery, publishing and archiving through TMD’s own applications and from its extensive list of integration partners.

TMD CEO Carlton Smith added, “The new Digital Media Supply Chain Centre of Excellence is unique. Within the centre TMD will support and maintain the Mediaflex-UMS platform and services and provide general IT support for the entire facility. It truly is a world first and one of a kind offering.”
The new Centre of Excellence also specialises in motion picture film scanning for any film gauge at any resolution and is the first to utilise the new GoldeneyeNet global franchise network, launched this year by one of the centre’s key technology partners, Digital Vision World (DVW).
GoldeneyeNet includes the acclaimed Goldeneye IV Archival Scanner and Phoenix and Loki suite of products that enable DAMsmart Asia to offer clients world-class and award-winning DVO restoration and file-based image processing tools.

The GoldeneyeNet network is central to the facility’s overall offering for film preservation, restoration and archival work with its truly unique Universal Optics and the fact that any film from 8mm to 70mm, including Pathé and every format in between, can be scanned.

DVW’s Director of Global Sales, Mark Coleman, said, “By launching our new GoldeneyeNet platform with DAMsmart at the new Digital Media Supply Chain Centre of Excellence we offer a unique and valuable opportunity to the market. As the most versatile high quality film scanner on the market, Goldeneye IV gives the facility the advantage of being able to tackle any film format that a client has. The opportunity for clients to then have their content processed by experienced operators on our Phoenix and Loki software suites using the same multi award-winning DVO tools used by National Archives and the largest film studios around the world under one roof, is another major bonus. All of this is now available to clients without the need for cost-prohibitive investment on their part.”

The final offering in this amazing new facility comes from Silver Trak Digital themselves who will offer local project management for localisation services throughout the region. Silver Trak Digital CEO Tim Creswell said, “The new Digital Media Supply Chain Centre of Excellence is an incredible technological achievement and of great value to companies and organisations throughout the region. The local feedback we’ve been given is that south east Asia needs a new, honest, experienced player in the digitisation, restoration and preservation space. There is a digitisation deadline looming due to tape degeneration and format obsolescence and this facility offers the best technologies to address these issues along with excellent customer service to complement them.”